Despite the rise of social media and third-party platforms, websites are still a rather integral part of any business’ online presence. Websites should house all of the essential information; who, how, what and why; whilst expressing the identity of the brand. The design is essential in placing the business as outdated or relevant, it needs to resonate with the targeted audience and, primarily, be easy to use. Research suggests that your website has between one to five seconds in which to retain your viewer. You want to make sure that your best foot is forward.
Homepages should have a narrow focus. Here you can ignore the corporate speak; it’s all about drawing the customer in, expressing who your business is and why the customer requires your services. This is your first impression and it needs to engage. From here customers can navigate further, encourage them through calls-to-action such as “buy now”, “book an appointment”, and “learn more” etc. It’s incredibly important that a website is optimised for mobile and tablet viewing purposes as well. Regular audits of our client’s websites indicate that over 50% of people view websites from a mobile device.
Other pages can house the legal and corporate jargon, though speaking to your client in a language they understand will likely return better results. Hiring a copywriter to fill the needed content is not something many do, but is highly recommended. These professionals source information, shape words to best suit the target audience and design and assist in avoiding gaffes and simple spelling and grammar mistakes. They take your business to the next level.
The content requires regular updating to maintain its relevance, hit SEO targets and promote activity. Consistent blog posts can assist in this and be used as content on social media platforms, driving readers to become customers through relevant searches and stumbles upon. Updates assist in the SEO as well; Search Engine Optimization dictates the search-ability of your website. Then there are titles, keywords, Ad words and more. Websites are an element of a business that needs to evolve as time passes and trends move on. Being left behind on this front can be disastrous in this digital driven age. It can all be too much, but that’s what we’re here for.
Contact adzoo today to learn how we can help.
- Ashayla Webster, Social Community Manager