Tactical Cinema Advertising Campaign by Cockburn Gateway
Cockburn Gateway Shopping City recently launched a tactical cinema advertising campaign, aiming to draw upon secondary trade areas by advertising near competitor shopping centres.
adzoo put together a 15 second commercial to draw attention to the key offerings of the centre, and shine a light on the beautiful alfresco dining area that was built as part of the centres redevelopment in 2014.
The cinema commercial incorporates Cockburn Gateway’s strong brand, both within visual cues, and the consistent voice talent, which has been used across radio and TV in all major campaigns. Footage incorporates landscape shots of the shopping centre’s key retail and outdoor dining areas, along with extensive Christmas decorations to capture the festive atmosphere.