Jason Windows has been supplying quality products to the WA building industry for over 50 years. In fact, the company pioneered the introduction of aluminium windows and doors in Perth! As a result of this early 1960s invention, Jason Windows has continued to be the benchmark for product design, strength, and service. Therefore, they needed a team they could trust with their extensive history. Hence, West Australian proud adzoo Consultancy earned the position.
Because of an offer of a new and updated security screen, Jason Windows were in need of a fresh creative campaign. Due to competing in a saturated market, it was necessary to break through the crowd. However, due to their long-standing name in Western Australia, the new campaign had to align with Jason Windows current branding.
As a quality West Australian company, the adzoo Consultancy team decided to focus on a particular element of West Australian life. Consequently, “Happy Snaps”, the six-foot crocodile was born. As the mascot of the “Get on the Safe Side” campaign, “Happy Snaps” represented the strength of the screens and the protection they provide. The campaign was executed in multiple ways, including digital, press, print and radio. “Happy Snaps”, and his campaigns’, continued success has seen the friendly crocodile make multiple appearances at various locations and events to further promote the Jason Windows community brand.
Did you enjoy our “Happy Snaps” project as much as we did? We’ve worked with a plethora of West Aussie brands, in addition to Jason Windows. Be sure to check out our other portfolio pieces if you’d like to see more!
Click below to see some of our other projects.