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   News    Happy Penguin Awareness Day!
Happy Penguin Awareness Day!

Happy Penguin Awareness Day!

The New Year isn’t complete without a content calendar, so to celebrate Penguin Awareness Day (ignoring events over at the White House) we thought we’d share our social media content calendar for 2017, covering local (Perth), National and International days. Drum roll…. Cue excitement!

This year will see video content used as a digital marketing tool reach new heights, with Instagram growing astronomically last year and set to overtake Twitter this year (and with Facebook dominating market share), it’s essential to push your brand through all of these channels.

Make sure you’re proactive (or our social media experts can help you of course!). If you do take a stab at it yourself:

• Keep the content fun, informative and engaging
• Think of your employer brand at all times, show how awesome (fun but professional) your office is!
• Include pets and dogs (one of the most followed topics online, cute penguins included)
• Include food, food, and more food

Having said that, don’t just follow market trends, be creative and innovative.

2017 Digital Content Calendar


1 January  Happy New Year
5 January                            Last Day of Christmas
20 January                         Fringe Festival
20 January                         Penguin Awareness Day
26 January                          Australia Day!!
16 January – 29 January  Australian Tennis Open
27 January – 12 February Chinese New Year


4 February                            World Cancer Day
6-12 February                      WA Sexual Health Awareness Week
10 February – 5 March      Perth International Arts Festival
13 February                          National Apology Day
14 February                          Valentines Day
14 February                          Wear Red Day (Heart Research)
26 February                          Oscars
28 February                          Business Clean Up Day


3 – 20 March                        Sculpture by the Sea
5 March                                 Clean Up Australia Day
6 March                                 Labour Day AUS
8 March                                 International Women’s Day
13-19 March                          Brain Awareness Week
17 March                                St Patricks Day
17 – 20 March                      Melbourne Grand Prix
20 March                               International Day of Happiness
21 March                               Harmony Day


1 April                                    April Fools Day
1 April                                    National Smile Day
7 April                                    World Health Day
12 – 16                                   April Fashion Week
14 April                                 Good Friday
17 April                                  Easter Monday
18 April                                 World Heritage Day
22 April                                 Earth Day
25 April                                 ANZAC Day


1 May                                    May Day
14 May                                  Mothers Day
1-31 May                               Aussie Wine Month
21 May                                  Harmony Day
31 May                                  World No Tobacco Day


5 June                                  Western Australia Day (Foundation Day)
8 June                                  World Oceans Day
18 June                                Refugee Week
21 June                                Bowel Cancer Awareness Day
30 June                               End of Financial Year
30 June                               Red Nose Day


1 July                                    Tartan Day
1-30 July                             Good Food & Wine Show
1-30 July                              Revelation Perth International Film Festival
2 July                                    National NAIDOC Week (Aboriginal & TSI)


4 August                               Jeans for Genes Day
9 August                               Intern’l Day for World Indigenous Peoples
17 August                             RSPCA Cupcake Day
19 August                             World Humanitarian Day
27 August                             City to Surf
22-28 August                      Keep Australia Beautiful Week


1-30 September                   King’s Park Festival
3 September                         Fathers Day
14 September                       R U OK Day
17 September                       Australian Citizenship Day
21 September                       Rosh Hashanah (Jewish New Year)
25 September                       Queen’s Birthday
September – October         Octoberfest


1 October                               AFL Grand Final
10 October                            World Mental Health Day
16 October                            World Food Day
21 October                            Telethon
31 October                            Halloween


1-30 November                    Movember
11 November                         Remembrance Day
13 November                         National Recycling Week
19 November                         World Toilet Day
23 November                        ASHES


1 December World               AIDS Day
5 December World               Soil Day
10 December                         Human Rights Day
11 December                          International Mountain Day


24 December                         Christmas Eve
25 December                         Christmas Day
26 December                         Boxing Day
31 December                          New Years Eve


If you need any help with your digital marketing or social media management, please don’t hesitate to contact us


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