adzoo executes WA’s First Parallax Homepage Takeover!
As an agency that is always looking to try new and innovative digital techniques, adzoo is proud to be the first in Western Australia to execute a HTML5 parallax designed homepage takeover on PerthNow.com.au.
Parallax scrolling has rapidly become a trend in online advertising, involving layered on-scroll animation that gives a 3D effect. The takeover itself consists of four HTML5 parallax digital assets – a leader board, half page and two side skins – giving the user an all-encompassing experience.
The complex creative pieces were designed for 101 Residential’s “Summer 101” campaign. They were used to surround the user in a tropical oasis as they navigated throughout the PerthNow webpage, before settling on a call-to-action button which directed them to the 101 Residential website.
You can view the creative here!
The 24-hour takeover was live on Friday December 11, and we are confident it will deliver results for our client.
Now that we have mastered adzoo’s – and WA’s – first HTML parallax, we are eager to tackle whatever the ever-changing world of digital throws at us next.
Taylor Boccardo, Digital Account Coordinator.